Tannery Lane
Client
Apples and Oranges Limited
Agency
Red Dog
Role
Lead Designer
Team
Ashley Caprani Project Manager
Services
Brand Identity
Typography
Tannery Lane is the brand identity created for a new cocktail bar in the heart of Sligo. Drawing subtle inspiration from the area’s historic past, the brand connects to Sligo’s craft heritage while standing apart as a modern, design-led social space.
Overview
The identity for Tannery Lane takes cues from the narrow laneway setting, using verticality and movement as the foundation for a dynamic, modern logo. The mark captures the sense of energy and flow found within the space itself, tight, textural, and full of life.
A palette of punchy, vibrant greens brings freshness and visibility to the brand, and contrast against the intimate, low-lit environment. The typography and graphic system balance elegance and heritage, creating a look that feels distinctive, current, and confident both in print and on social platforms.
