Overview

The visual and strategic idea centres on the notion of fighting to be seen and heard, reflecting how children must battle to be acknowledged by the media, politicians and society. There’s an irony and a level of discomfort to centring the campaign around ‘fighting’ but unfortunately that's the reality that these children and young people face on a daily basis.

The execution was inspired by hand-made political banners, placards and manifesto posters. It centred around a strong bold typographic approach, composed of a series of words and statements that convey a sense of fighting spirit. Underpinned by a hashtag that will live beyond the campaign.

Challenge

The primary challenge was to create a campaign that empowers children and young people rather than casting them purely as victims, while still conveying the serious reality of domestic violence. The design had to balance urgency and agency, using visual language that felt strong and direct, yet appropriate for children’s voices and their participation in the campaign messaging and tone.